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Cover Image for Trust, Risk and Alternative Website Quality in B-Buyer Acceptance of Cross-Border E-Commerce View Article
Trust, Risk and Alternative Website Quality in B-Buyer Acceptance of Cross-Border E-Commerce
Jian Mou, Yi Cui, Kerry Kurcz
Jan 01, 2020
Cross-border e-commerce (CBEC) has become an imperative mode for global trade. Research on cross-border e-commerce historically focuses mainly on the customer's behavior intention to purchase on a CBEC platform. However...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global